From a consumer standpoint, point-of-sale (POS) materials will help set your wine apart in a crowded marketplace and are oftentimes the final push customers need to make their purchase decisions. An added bonus: Retailers routinely give priority placement to wine that visibly boast their awards.
The Competition has teamed up with the specialty printer First in Print to provide discounted pricing on bottle neckers, shelf talkers, and other printed POS materials for all Competition winners. You can provide your own designs, use First in Print’s design services to develop unique POS items, or choose pre-designed SFIWC products that are ready to print with your product’s name and information about your award.